Show branding

Zeitreise – Show Design for the German History Documentation Series

February 24, 2024

A fresh take on history: I created the full visual branding for a new TV show – blending retro vibes, bold typography, and a color palette inspired by aged film reels.

24010 Zeitreise BS

Designing for a history format that feels fast, fresh and not like a museum tour? Yes, please. When the production company asked me to take on the show’s visual identity, I knew this would be something fun to dig into.

Zeitreise Logo
Zeitreise Hamburg
241213 Opener Staffel 2
241213 Opener Staffel 2 (1)

The first idea came from the reference book and "Der Bader-Meinhof-Komplex", paired with those gritty 90s Spiegel TV graphics. Rough textures, Helvetica, punchy cuts – that raw, documentary feel was the core vibe I wanted to channel.

The color palette leans into black and white images and warm rust tones – like old film footage that’s been sitting on a shelf a little too long. There’s nostalgia, but also a sharp digital clarity that keeps it grounded in the now.

Zeitreise Color Palette
24010 Zeitreise BS

For the typeface, I chose Berthold Block – bold, boxy, full of character. It screams “headline” in the best way. And whether it’s in the opener, lower thirds, or on the site, it holds its ground.

Zeitreise Trailer Frame 90649
Zeitreise Trailer Titlecard
Zeitreise Trailer Frame 231220

The whole process was super collaborative. We tried things, scrapped things, revived things – the usual creative dance. And in the end, the design tells a story that feels anything but dusty. A little trip through time, just the way I like it.

Benedikt Schnupp

Motion Designer

Developer

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