A fresh take on history: I created the full visual branding for a new TV show – blending retro vibes, bold typography, and a color palette inspired by aged film reels.
Designing for a history format that feels fast, fresh and not like a museum tour? Yes, please. When the production company asked me to take on the show’s visual identity, I knew this would be something fun to dig into.
The first idea came from the reference book and "Der Bader-Meinhof-Komplex", paired with those gritty 90s Spiegel TV graphics. Rough textures, Helvetica, punchy cuts – that raw, documentary feel was the core vibe I wanted to channel.
The color palette leans into black and white images and warm rust tones – like old film footage that’s been sitting on a shelf a little too long. There’s nostalgia, but also a sharp digital clarity that keeps it grounded in the now.
For the typeface, I chose Berthold Block – bold, boxy, full of character. It screams “headline” in the best way. And whether it’s in the opener, lower thirds, or on the site, it holds its ground.
The whole process was super collaborative. We tried things, scrapped things, revived things – the usual creative dance. And in the end, the design tells a story that feels anything but dusty. A little trip through time, just the way I like it.